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10+ years designing for
and with people.

I create meaningful solutions grounded in research insights and participatory processes.

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This is me

I believe that good design starts with listening. I am specialized in transforming research discoveries into the foundation of products, services and experiences tailored on people's needs.

User research  Design Thinking 

Service Design   Facilitation
Product innovation  Journey mapping 

Co-design  Social innovation  

Process optimization  Customer experience 

Turning challenges into opportunities, together.

From listening to implementation, creating solutions that make sense.

Research

Understanding people's needs and contexts through qualitative research methods.

Design

Creating meaningful services, products and experiences.

Facilitation

Workshops, participatory processes, and collaborative design sessions.

Training

Courses about User Research, Service Design and Design Thinking.

Clients &
Collaborations

I collaborate with diverse partners — from corporates to agencies, public administrations, universities and non-profits. I enjoy adapting to each context while keeping people and their needs at the center.

BARILLA
Vodafone
Pepsico
BPER
Fedrigoni
AWIN global
A2A
Actionaid
Unicef global
FONDAZIONE-IEO-MONZINO
Wisedana Foundation
Reply
NABA (Nuova Accademia Belle Arti)
Incredible
poli.design
Dipartimento per la Trasformazione digitale
IED (Istituto Europeo di Design)
ANCILAB

Ready to create something meaningful together?

© 2025 Francesca Carella | Freelancer design consultant

P.IVA 12462480968

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